As the temperature rises in Australia, it also means that the sun is out and it's important to be aware of protecting yourself. Australia is known in the world as having the highest rate of skin cancer affecting young Australians every year. Pretty Shady is a campaign to bring awareness and taking positive actions to be the generation to stop skin cancer.
The Pretty Shady campaign is fronted by actress Isabelle Cornish, graphic artist Mitch Revs, world famous FMX rider and stuntman Robbie Maddison, and Veronica Manock, an advocate for skin cancer prevention, who was diagnosed with melanoma at the age of 20. With the social following and influence of these ambassadors, together they hope to achieve real positive changes by communicating to take action to seek shade, cover up, wear a hat, wear sunglasses, and use and reapply sunscreen. To see more information and check out a range of items Pretty Shady has released this year to help us stay protected visit www.prettyshady.com!
With the Pretty Shady campaign launching this week, I had the chance to chat to two of the ambassadors, Isabelle Cornish and Mitch Revs about their involvement and how sun protection is important to them and our generation.
Isabelle Cornish is an actor, model and a fashion icon who is one of Australia's rising stars taking on Hollywood. As as an advocate of healthy living, she has taken part in the Pretty Shady campaign to inspire young women like herself to be sun smart.
So tell me about your role with Pretty Shady and why you decided to be a part of this campaign?
I decided to be part of the campaign because I really wanted to influence the young generation to take care of their skin and avoid getting skin cancers. With my role as an ambassador, I am hoping with my social media I am able to target the young audience.
How important is it to start protecting your skin from a young age?
I think it is really important. Especially when you are young and you are growing up, your skin is so delicate. At that age it's really important take those measures then, to really reduce your risk, because two out of three of your friends will be diagnosed with skin cancer. I think it's important to cover up when you are young.
How do you keep stylish yet still sun smart at the same time?
I like cool fedora hats. They're an awesome accessory. There's lots of brands that make cool dresses that are fashion forward that are also going to protect your skin. Also, there's sunscreen… obviously it's see through so it's pretty stylish haha. Think fashion and sun safe at the same time!
What is your style inspired by?
I love vintage clothes. I'm inspired by vintage items all the time, but I don't have a style icon.
You are quite an active person that likes to keep healthy. How do you keep your skin healthy as well?
I keep my skin healthy by wearing sun screen and I'm always making sure I wear a hat and sunnies when I run. But, I also think it's important to drink water and eat good food.
Do you have a particular fitness routine?
I don't have a particular routine. I just love to work out! So, when I can I do yoga and run and also include as many good fruits and vegetables into my day to day.
Travelling between LA and Sydney for acting, which city do you prefer more?
I will always call Australia home but I do love LA. Australia's great and I love it here too.
What tracks will you have on rotation this summer?
The Lumineers. I've been loving them lately. They're a great band!
If you were a summer drink, what would you be?
If I was a drink I'd be a Cornelius Krump Cucumber Soda!
What would be your ideal summer spot to hang out at?
I'd say, at the beach in Byron Bay, in a hammock, sipping on a mocktail.
You do a lot of modelling and a lot of the time you are obviously out in the sun, do you have any tips for models starting out?
On shoots actually, its funny because make up artists always use spray on sun screen, not just for protection, but also to create that glow you see on models' skin, that makes you look really moisturised and glowing. Just reapply sunscreen if you are working out doors!
Lastly what would be the daily essentials you always keep with you?
Sunscreen, hat, sunnies, iPod, earphones, runners. I think that's all I need!
Mitch Revs is a graphic artist that grew up surfing and skating in Newcastle. From creating outdoor murals and designing prints, he's started to gain a name for himself, making him a great ambassador to influence the surf and skate culture about sun protection!
What's it like being a part of pretty shady and being an ambassador?
I think being part of pretty shady is pretty good. We have a really strong bunch of people supporting the campaign this year. It gives us the chance to spread the word about being sun safe and we're just trying to make it really fun with social media, getting the message across with my following!
How important do you think this message is especially for the surf and skate culture you are immersed within?
It's definitely important. I've been a surfer my whole life and I've definitely done my time in the sun. It's really important to be sun safe and to look after your skin. Wearing sunscreen in the surf is definitely important because the reflection of the sun off the water can actually be more powerful than the sun itself.
If at any point you find yourself squinting in the surf or going about your general activity through out the day, it's because the sun is reflecting off things which means you are actually under the sun. It's what I've noticed when I'm painting on walls. So it's good to reapply sunscreen.
How do you keep trendy in the sun?
Pretty Shady have a great line this year! They have a really cool bucket hat, great t-shirt, the umbrellas are pretty cool. It would be nice to see a bunch of those in the sun this year. Pretty Shady have brought some fashion into being sun safe. I'm really grateful to be part of the brand this year and really make an impact on the youth today and get the message across.
What would you say inspires your art?
I'm inspired by all my friends. Each and everyone one of them have their own creative platform, whether it is surfing, skating or snowboarding. A lot of my friends are creative people and just being around them I get inspired every day. Basically talking to people keeps me inspired and motivated to do what I do.
Where do you like to hang out in summer?
I hang out at the beach a lot, I surf and when I work, I'm painting. I'd probably say the beach. Summer this year is going to be fun because Pretty Shady is going to keep us sun safe too!
What would be your summer song?
Thirsty Merc… Take Me Back. That'd be my summer song.
Where are your favourite places to surf or skate?
We have a great surf skate culture back in Newcastle. There's a skate park near the water and there's areas where you can sit out of the sun as well. I've got a good home break there as well. Merewether's got a great surf. That whole stretch between Merewether and Bar Beach is really cool. So I think summer this year is going to be back home. I'm really excited about it.