LYNX is one of Australia's top selling men's deodorants and is going through a rebrand which would see it become a total men’s grooming brand. Last month, they released LYNX Hair which includes a range of shampoos, conditioners and styling products. Many of us guys have grown up with LYNX and it's fragrance distinctly reminds me of high school lockers, when we'd all spray it after playing sport. Whilst most of my mates and myself may have personally moved on from using LYNX deodorant, LYNX Hair is offering something new for us. There aren't that many men's hair and styling products that are affordable and simple to use and LYNX Hair is filling that gap.
With the launch of the new LYNX Hair collection, I visited the creative director of LYNX Hair and award-winning hair dresser Sam Overton in his new salon (pictured above) to get introduced to the products. Have a little read of the interview below as we chat about everything men's hair, trends and even tips for guys with long hair like mine! For more information on the LYNX Hair range visit www.lynxau.com.au
What can you tell me about the new Lynx Men's Hair Range?
Sam: It rocks haha. I think that’s a great answer… but I think a little more detail would help. It’s a range that’s been specifically crafted for male grooming. It’s not a women's range repackaged and them marketed towards men. Men have very different hair needs to women, so having a range specifically designed for guys is perfect. The simplicity of the range, color coordinated and how-to diagrams on the back of each product makes it super easy to use, follow and understand.
What's your role as the creative director for Lynx Hair?
This is a multi facetted role. I look after the creative side of the brand, showing people how to use the products correctly, making it easy to understand. I also have to do a lot of public speaking, which is one of my favorite things to do, giving talks on the brand and also mapping out future trend predictions for men’s hair. I could be educating one on one with a consumer, buyer, celebrity or someone from the media. I guess my role is to help give the brand credibility. Being an award-winning hairdresser and having 18 years experience in the industry, I feel I can really do this well.
Most guys want a haircut that is commercial enough for work but cool enough to go out party. What's your advice?
Best advice is to go to a great hairdresser/salon (like mine haha!)) and get a hair cut specifically designed for your needs, style and what you want. Don’t just get a $10 run of the mill standard chop. Also products are key here. Use different products for different uses. Stronghold, matte or shiny will all give you style, a different look, feel and shape.
Are there any particular hairstyles that are trending right now?
The biggest trend right now is 1930’s meets 2014. We’ve gone from having a short back and sides, square military cut (1980’s graduation) to then working with a 1930’s heavy weight line and the top being disconnected and worn sleek, with or without a parting, skin fades, really tight tailored edges and well-manicured beards to suit the style. Guys are still using a lot of shine products, which are really heavy and weigh the hair down, keeping it in place, but also adding shine and control to the style.
Who would you say are some men’s hairstyle trendsetters at the moment?
Male models Ricky Hall and Jimmy Q.
For guys with long hair like mine, what do you recommend to maintain it and what products should we use?
Which city would you say has the coolest or most creative hairstyles?
Hmm.. this is a really tough question buddy. It depends on what you're looking for. Male grooming has been more widely acceptable in places like the UK because of the fashion and celebrities and also the age of the country and the history in fashion etc. it has behind it. Europe is a very eye-opening place too. Berlin has a really amazing and vibrant fashion hub, as does Stockholm in Sweden. Men’s grooming has rapidly become so more sociably acceptable that even the place that were left behind are running forward to win the race.
Well to be honest, I don't know a lot of guys with hair as long as yours buddy haha. You need to make sure you don't over wash it. Using products in it is fine, just make sure you wash them out properly when you wash your hair. It’s always handy to have a dandruff shampoo in the cupboard. What’s most commonly thought to be dandruff, most of the time is product build up on the scalp, from poor washing of your hair, or a season change to mention a few. A good dandruff shampoo will just help moisturize the scalp and hair and help remove the excess dry skin. Make sure you wash you hair twice each time you wash it too and give it a good scrub.
How would you describe men's hair in Australia?
Growing and I don't mean that lengthwise. Men’s fashion in Australia is rapidly catching up with the rest of the world, its so multicultural over here and has so many fashion influences it’s amazing. Also the age of the country and lack of history as compared to other places in the world, I feel could be a massive help in helping Australia create their own individual style.
How important is hair to you and what's so important about it?
If you’re asking this about my self then I have no idea as I’m bald, but I do like my beard haha. I always say, "Hair is natures biggest compliment and fashions greatest accessory."
How did you get into hair?
My mum was a hairdresser and I was always messing around with hair. I used to run skate shops, and then I was a builder before I became a hairdresser. My mum and dad always told me to do it, but like every kid…if mum and dad think it’s a good idea, normally you just say no and do the opposite, which is what I did haha. Sorry mum but thank you at the same time! I love the whole creative process of hairdressing and creating and completely individual, bespoke shape/style for each person I cut.
What's one of the most favorite jobs you've worked on?
Wow you love the tough questions don't you! I don't know if I can answer this though… I’ve done so many amazing things so far in my career. I travel the world every year and see some amazing places all in the name of fashion and hair.
You've just opened your new salon in Sydney and you did all the interior design right?
What was your inspiration for the space? Yes it’s been open for around 3 months now - SAM OVERTON salon. 64 William St, Paddington www.samovertonsalon.com, just a little plug there haha. I created the whole space and was heavily involved in the renovations. I didn't want it to look like a salon. I wanted it to be comfortable and for people to feel at home when they walked in. It’s just an eclectic mix of me and everything I like, to be honest. I call it modern antique haha. Cheesy as hell but sums it up.
Lastly, what could you forecast for hair in 2015?
There will be 3 main styles for 2015, longer messy locks worn in a topknot. This is becoming massive in the fashion/hipster world. Still the 30's meets 2014/15 tailored edges, skin fades, but worn a little more messy on top, rather than sleek and perfect and lastly what I call the samurai knot, short back and side, with length on top worn in a tight knot on the curve of the head at the back right on the disconnection from the short back and side.